Kate Middleton met with leaders from a series of global firms such as Ikea, Lego and Iceland in the City of London today to launch a brand new business taskforce to support early childhood
The Princess of Wales swapped the palace for the boardroom by hosting a high-flying City meeting with global companies to gain support for her early years project.
It has been confirmed that Kate is launching a business taskforce on early childhood, with firms such as Unilever, Ikea, Deloitte and Lego on board.
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And today she hosted an inaugural meeting of the taskforce at NatWest’s headquarters in the City of London, with Aviva, Co-op and Iceland among the other major companies joining her.
Kate arrived for the meeting in a recycled crisp white Alexander McQueen blazer, black trousers and heels, and clutched her file of notes.
She was then greeted by NatWest chief executive Dame Alison Rose before joining other business leaders and giving a speech about the importance of early years.
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Kate told them: I’m standing here in front of you, to ask you, some of Britain’s most influential business leaders, for your support in helping create the societal change that is needed.
I have spoken before about the need to make early childhood the societal equivalent of climate change. In the way that the business world has embraced the net zero target to protect our environmental ecosystems, you also have an important role to play in ensuring that our social ecosystems are protected too.
Your business organisations are living examples of these social ecosystems, so building healthy environments both in and out of the workplace is fundamental.
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I know many of you are already doing incredible work in this area, not only through supporting parents in the workplace but also prioritising diversity and inclusion, as well as the general well-being of your staff, customers, and communities.
It is and will remain, important to find new ways of adapting to your workforces. Especially given that many are parents, carers, and extended family members, and we know that the well-being of the adults in a child’s life is the single most important factor in the healthy development of children.
She also asked those at the meeting to think more radically and said we need two things to really transform society for generations to come.
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Kate explained: The first is to prioritise creating working environments that provide the support and training your workforce needs to cultivate and maintain its own social and emotional well-being.
This will benefit them personally and professionally as well as creating a better working culture within your organisations. Given most of your workforce has a role to play in raising the next generation at home, it will also transform the experience of the very youngest in society too.
The second is a more concentrated effort in supporting the social and emotional development of our youngest children. Because as with most human development, the key time to build these social and emotional skills in the first place is in the first five years.
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The gathering also discussed how the business community can build a supportive and nurturing world around children and those who care for them.
Kensington Palace said the taskforce will play an “essential role” in the princess’s focus on transforming the way society prioritises youngsters in the first few years of their lives.
Amanda Berry, chief executive of the Royal Foundation of The Prince and Princess of Wales, said: “We all have a role to play in building a supportive and nurturing world around children and those who care for them, and it is fantastic to see business leaders placing the subject of early childhood at the heart of their organisations.
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“Businesses play a key role within society and with their huge reach to their employees, consumers and the wider community, their involvement can have a transformative impact on the health and happiness of generations to come.”
While NatWests Dame Alison said: “This is a critical issue for the future growth and success of our businesses, our economy and our society.
“This taskforce can deliver positive change by bringing together a wealth of experience across the private sector to help provide the support and resources that young children and their carers need to thrive.”
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It follows the launch of Shaping Us, a campaign spearheaded by Kate and described as her “life’s work”, aimed at raising the profile of youngsters’ early years development.
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Wet and windy! Racegoers at Aintree Ladies' Day brave the rain as they let their hair down for one of the biggest days in the racing calendarAintree Ladies DayThe Princess of Wales will today bring together some of the biggest firms in the UK to create a new ‘business taskforce’ to back her campaign to prioritise early childhood.
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Kate, 41, is determined to transform the way society views the importance of the early years from birth to five in shaping society and is now taking her initiative to the City.
Companies worth tens of billions of pounds including NatWest, Unilever, Aviva, Deloitte, IKEA, Co-op, The LEGO Group and Iceland will join the royal round-table to launch her new ‘Business Taskforce for Early Childhood’ later.
Run by business, for business, Kensington Palace said it will play an ‘essential role’ in The Princess of Wales’ work to transform the way in which society prioritises and supports children in their earliest years.
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In a statement it said: ‘Early childhood is vital to the health of our economy and society, now and for generations to come.
The Princess of Wales has partnered up with businesses including NatWest, Unilever, Aviva, Deloitte, IKEA, Co-op, The LEGO Group and Iceland for her new Early Years 'taskforce'. Pictured visiting a primary school in 2022
'Given the key role of the business community in both the growth of our economy and in shaping our society, as well as the clear interest in developing a strong future workforce, this is an opportunity to come together to affect long-term change.’
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The Taskforce will hold its inaugural meeting today at NatWest’s headquarters in the City of London, building on the recent launch of the princess’ Shaping Us initiative.
The campaign has been inspired by Kate’s public work in areas such as mental health, addiction , homelessness and violence and social exclusion.
She began to realise the huge impact early childhood experiences have on individuals in later life and has vowed to spend the rest of her own career working to better them through information and support for parents, educators and carers.
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Amanda Berry, Chief Executive of The Royal Foundation of The Prince and Princess of Wales said: ‘We all have a role to play in building a supportive and nurturing world around children and those who care for them, and it is fantastic to see business leaders placing the subject of early childhood at the heart of their organisations.
‘Businesses play a key role within society and with their huge reach to their employees, consumer and the wider community, their involvement can have a transformative impact on the health and happiness of generations to come.’
NatWest Group Chief Executive, Dame Alison Rose, added: ‘I am delighted to welcome Her Royal Highness, The Princess of Wales, and leaders from a wide range of sectors to our headquarters for the inaugural meeting of the Business Taskforce for Early Childhood.
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The Princess of Wales pictured in Port Talbot in February 2023. The Chief Executive of the Royal Foundation said: 'We all have a role to play in building a supportive and nurturing world around children and those who care for them, and it is fantastic to see business leaders placing the subject of early childhood at the heart of their organisations'
'This Taskforce can deliver positive change by bringing together a wealth of experience across the private sector to help provide the support and resources that young children and their carers need to thrive.’
The creation of the Business Taskforce for Early Childhood follows the launch of Shaping Us, a long-term campaign spearheaded by the Princess of Wales which aims to transform the issue of early childhood from one of scientific interest to one of the most strategically important topics of our time.
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Kate believes early childhood is the social equivalent to climate change but is not discussed with the same seriousness and wants to change the national conversation on the issue.
Attendees at today’s meeting are: Her Royal Highness, The Princess of Wales; Jolyon Barker, Global Lead Executive Insight and Experience, Deloitte; Amanda Berry, O.B.E, Chief Executive, The Royal Foundation of The Prince and Princess of Wales; Lord Karan Bilimoria, C.B.E, Former President of the CBI, Chancellor, University of Birmingham and Crossbench Peer House of Lords; Amanda Blanc, Group Chief Executive Officer, Aviva; Elizabeth Fagan, C.B.E; Peter Flavel, Chief Executive Officer, Wealth Business, Coutts; Sir Ron Khalifa O.B.E, Trustee, The Royal Foundation of The Prince and Princess of Wales; Peter Jelkeby, UK Chief Executive Officer, IKEA UK and Ireland; Shirine Khoury-Haq, Chief Executive Officer, Co-op; Christian Pau, General Manager UK & Ireland, The LEGO Group; Dame Alison Rose D.B.E, Chief
